As part of the book launch my NGO Moving Windmills Project and I are collaborating with the Pearson Foundation on a literacy program to send up to 10,000 children's books to the library in Malawi where my journey began, as well as to more remote rural primary schools.
Parents, teachers and children in the US read high quality books online at this site, and for every book completed, Wimbe community lending library, just a half-kilometer walk from my parents' home, gets one new high-quality book, up to 10,000. The campaign has been running for about two weeks, and already children have read 6,907 books. Despite being a stone's through from my 1500-pupil elementary school, the library currently has NO picture books (except a few copies of my book). Moving Windmills and I are excited to change that.
http://www.wegivebooks.org/campaigns/harnessing-the-power-of-reading